Local independent honey producer who started making honey as a hobby but through growing demand chose to create an official brand. His product must carry his full name, as his product is already recognized in his local community.
His competitors are already established Cypriot brands who produce honey products in mass. Said brands appeal to their market using traditional to Cypriot elements into their corporate identity and advertising campaigns.
Due to lack of resources the brand must appeal to alternative markets such as organic and holistic food vendors, local mini-markets, and mostly relying of word of mouth.
